Conversion rate is the percentage of individuals who take a desired action, e.g. online purchase, quote request, appointment booking, etc.. If 100 people visit your website, and 20 of them request quote, you have a conversion rate of 20%.

It is the metric to evaluate how persuasive you are at getting a person to take action with you. The higher the conversion rate, the more persuasive you are.

The Higher The Conversion Rate, The Better

Unlike a retail store where people just walk in, getting visitors from the Internet nowadays costs money.

You have to pay for Google Ads, Facebook Ads, Instagram Ads, etc. Even if you are getting free traffic from your Instagram posts, the time you spent on creating the Instagram posts still cost money.

Let’s say each visitor costs $2. 100 visitors cost you $200. With 10% conversion rate, you will get 10 sales, and each sale costs you $20. With 20% conversion rate, 100 visitors will yield 20 sales, and each sale costs only $10.

50% cheaper than what it would’ve cost you if your website has lower conversion rate.

Industry Average Conversion Rate

The data below is provided by Unbounce. Unbounce is one of Canada’s fastest-growing tech companies with offices in both Vancouver and Berlin with more than 200 employees. Hence, the data they provided is statistically significant.

Conversion Rate with Coding Bull

Since 2015, we have studied more than 2,000,000 users. We have gathered a set of design principles and design elements that we have to apply to web designs to help your visitors easily understand what you have to offer and why you are a better choice over your competitors.