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Study & Compare Your company’s Metrics To See Why Your Growth Has Been Stagnant

Each metric reveals a story about your business. By examining and contrasting your data with industry standards and top performers, you uncover hidden gaps and opportunities to propel you forward.

See How It Works
  • Analyze 12 Marketing Metrics
  • Analyze 30 to 60 Days of Data
  • Meaningful Industry Specific Comparisons

Trusted By A Fast-Growing Group Of Clients Who Are Just Like You

Why Get A Marketing Metrics Audit?

  • No More Guessing

    No more guessing what is not working in your business. You can finally stop trying to throw random solutions to the wall and see what sticks. Let the numbers show you the truth.

  • Unbiased Issues Discovery

    If you ask a PPC company about marketing issues, they'll blame your ads; an SEO company will point to your SEO. Everyone is selling something. It’s time to let your data speak the truth.

  • Set Realistic Expectations

    Imagine your site’s lead gen rate is 10%, and the highest achievable is 20%—this doubles your leads. Knowing this, you won't waste efforts aiming for 30%, which is both impossible and unrealistic.

Services We Specialized In

Marketing Metrics You Must Know

  • 1. Click Through Rate (CTR)

    If below average, your ads are boring and your offer is not sexy. Rework the marketing angle and visual design.

  • 2. Cost Per Click (CPC)

    If above average, your ad campaigns are overbidding for clicks. Rework the targeting and bidding strategy.

  • 3. Cost Per Visitor

    Ads are expensive, but you can get visitors from cheaper channels, i.e. SEO, Chamber of Commerce, etc..

  • Website Lead Gen Rate

    Aim for 15% - 25%, depending on the industry. If below, you are wasting precious clicks. Redesign the website.

  • Cost Per Lead (CPL)

    Compare it against your budget per lead. If above budget, optimize whichever metric (1, 2, 3) that is below average.

  • Quote Rate

    Aim for quoting 70% - 80% of the leads coming in. If below, you should rework your sales follow-up process and sales scripts.

  • Closing Rate

    Aim for 25% - 50%, depending on the industry. If below, you are wasting leads. Rework your pricing, scripts & sales process.

  • Customer Acquisition Cost (CAC)

    If it’s low, drop your price to drive up closing rate. If it’s high, make your marketing more efficient or increase prices.

  • Customer Lifetime Value

    Knowing how much you make per client over the entire business relationship allows you to set a realistic & profitable acquisition budget.

  • Customer Retention Rate

    If below average, you are not earning as much as you can from the client you tirelessly acquired.

  • Review Rate

    If this metric is low, something is wrong with the operational side of things, making the clients feel unsatsfied.

  • Missed Call Ratio

    People call 2 to 4 companies for quotes. If you don’t pick up, they move on. When you call back, it’s too late. Keep it below 15%.

How Will We Work together?

What Is Our Approach?

We partner with you, ensuring your goals are met through transparent communication, regular updates, and a collaborative approach.

  1. Phase 1

    Install Analytics Tools & Gain Access

    We'll handle the complex setup of advanced analytics tools and secure access to your advertising accounts, ensuring that all data integrations are professional and precise.

  2. Phase 2

    Measure & Compare Your Metrics

    We record and track all crucial sales and marketing data. Then, we crunch the numbers to derive meaningful metrics. These are compared against industry averages and our past clients' best metrics to see where you fall short.

  3. Phase 3

    See Where You Can Improve

    Once we see the bottlenecks in your sales and marketing strategies, we expertly analyze and pinpoint critical improvement areas, offering insights that typically go unnoticed without the right knowledge and experience.

Our Experience

Our Experience In This Subject Matter

Everyday we work toward this vision: Businesses that are willing to invest time and money deserve success. Lack of digital marketing expertise—or knowing how to hire the right help—shouldn’t stand in the way.

  • UpCity Local Excellence winner, Vancouver, 2023
  • UpCity Best of British Columbia winner, 2022
  • UpCity Local Excellence winner, Vancouver, 2022
  • CSSDA Website of the Day award
  • UpCity Local Excellence winner, Vancouver, 2021
  • UpCity National Excellence award winner, 2020
  • UpCity Excellence award winner, 2019
  • Clutch Top Web Designers, 2018
Years In Business
11
Revenue Produced
$115M
Leads Generated
230K
Projects Completed
309
Average Lead Gen Rate
15.68%

Why Clients Love Working with Us

What You Get From Working With Coding Bull

Clients came to us with different needs and budgets. While each one is unique, these six reasons are why they all ended up choosing us over others and staying with us year after year.

  • Super Communicative

    You can find us via email, phone, text or WhatsApp, whenever! You will never get radio silence from us.

  • Transparent Pricing

    We provide clear, upfront pricing so you always know what you’re paying for, with no hidden surprises.

  • Forward Looking

    We provide forward-looking strategies to ensure you stay ahead, leveraging future trends for sustained growth and success.

  • Accountability & Responsibility

    All the work we do comes with performance guarantees. You only pay us when we deliver on our promises.

  • We Think Like A Business Owner

    Don’t you hate it when you hire a company, and then you have to give them a lot of hand holding to get things done?

  • Constant Improvements

    We constantly refine our strategies to keep up with the latest trends and technologies, making sure you stay ahead.

See Our Mission StatementMeet Our Team

See What Others Say About Us

Marketing Metrics Audit Service Trusted by Businesses Like Yours

When it comes to digital marketing and web design, don’t just take our word for it. Our reputation is built on results and proven through the words of our customers.

  • Play Ron Jones's video testimonial
    All Painting Ltd. logo (painting contractor, Burnaby, BC, Canada), a Coding Bull client

    “I was averaging 50 to 60 leads a month with a 30 to 40% hit ratio. It brought me more of the work I wanted, and I had to hire more people to do it.”

    Ron Jones

    Owner, All Painting Ltd.

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