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Study & Compare Your company’s Metrics To See Why Your Growth Has Been Stagnant

Each metric reveals a story about your business. By examining and contrasting your data with industry standards and top performers, you uncover hidden gaps and opportunities to propel you forward.

Trusted by a fast-growing group of Marketing Metrics Audit clients who are just like you

Why Get A Marketing Metrics Audit?

Services We Specialized In

Marketing Metrics You Must Know

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1. Click Through Rate (CTR)

If below average, your ads are boring and your offer is not sexy. Rework the marketing angle and visual design.

2. Cost Per Click (CPC)

If above average, your ad campaigns are overbidding for clicks. Rework the targeting and bidding strategy.

3. Cost Per Visitor

Ads are expensive, but you can get visitors from cheaper channels, i.e. SEO, Chamber of Commerce, etc..

Website Lead Gen Rate

Aim for 15% - 25%, depending on the industry. If below, you are wasting precious clicks. Redesign the website.

Cost Per Lead (CPL)

Compare it against your budget per lead. If above budget, optimize whichever metric (1, 2, 3) that is below average.

Quote Rate

Aim for quoting 70% - 80% of the leads coming in. If below, you should rework your sales follow-up process and sales scripts.

Closing Rate

Aim for 25% - 50%, depending on the industry. If below, you are wasting leads. Rework your pricing, scripts & sales process.

Customer Acquisition Cost (CAC)

If it's low, drop your price to drive up closing rate. If it's high, make your marketing more efficient or increase prices.

Customer Lifetime Value

Knowing how much you make per client over the entire business relationship allows you to set a realistic & profitable acquisition budget.

Customer Retention Rate

If below average, you are not earning as much as you can from the client you tirelessly acquired.

Review Rate

If this metric is low, something is wrong with the operational side of things, making the clients feel unsatsfied.

Missed Call Ratio

People call 2 to 4 companies for quotes. If you don't pick up, they move on. When you call back, it's too late. Keep it below 15%.

Marketing Metrics Audit That Helps Businesses Grow

Our track record of excellence

Have a look at some of our recent projects.

How Will we Work together?

What Is Our Marketing Metrics Audit Approach?

We partner with you, ensuring your goals are met through transparent communication, regular updates, and a collaborative approach.

Phase 1

Install Analytics Tools & Gain Access

We’ll handle the complex setup of advanced analytics tools and secure access to your advertising accounts, ensuring that all data integrations are professional and precise.

Phase 2

Measure & Compare Your Metrics

We record and track all crucial sales and marketing data. Then, we crunch the numbers to derive meaningful metrics. These are compared against industry averages and our past clients’ best metrics to see where you fall short.

Phase 3

See Where You Can Improve

Once we see the bottlenecks in your sales and marketing strategies, we expertly analyze and pinpoint critical improvement areas, offering insights that typically go unnoticed without the right knowledge and experience.

What's In It For You?

How Is Our Service Different?

What Set Us Apart

Discover the distinct advantages of our services with a clear comparison. See how we excel beyond the competition in delivering exceptional value and results.

Our Experience In Marketing Metrics Audit

Our Experience In This Subject Matter

Everyday we work toward this vision: Businesses that are willing to invest time and money deserve success. Lack of digital marketing expertise—or knowing how to hire the right help—shouldn’t stand in the way.

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Why Clients Love Working with Us

What You Get from Working With Coding Bull

Clients came to us with different needs and budgets. While each one is unique, these six reasons are why they all ended up choosing us over others and staying with us year after year.

Super Communicative

You can find us via email, phone calls, text messages, WhatsApp, whenever! You will never get a radio silence from us.

Transparent Pricing

We provide clear, upfront pricing so you always know what you're paying for, with no hidden surprises.

Forward Looking

We provide forward-looking strategies to ensure you stay ahead, leveraging future trends for sustained growth and success.

Accountability & Responsibility

All the work we do comes with performance guarantees. You only pay us when we deliver on our promises.

We Think Like A Business Owner

Don’t you hate it when you hire a company, and then you have to give them a lot of hand holding to get things done?

Constant Improvements

We constantly refine our strategies to keep up with the latest trends and technologies, making sure you stay ahead.

Marketing Metrics Audit Service Trusted by Businesses Like Yours

See What Others Say About Us

When it comes to digital marketing and web design, don’t just take our word for it. Our reputation is built on results and proven through the words of our customers.

“I was averaging 50 to 60 leads a month with a 30 to 40% hit ratio. It brought me more of the work I wanted, and I had to hire more people to do it.”

Ron Jones

Owner, All Painting Ltd.

Coding Bull helped guide us expertly through the CDAP process and made the process easy.

Vivek Takiar

Burrata Pizzeria

Burnaby, BC, Canada

The team at Coding Bull provided excellent service. Justin was very analytical and data-driven. He was knowledgeable, informative, detailed, and committed. You could tell that his and our goals were aligned, and that it was all in our best interest. Overall, it was a smooth process with the team. I highly recommend working with them!

Mi Ling Chiu

RK Elevator Services Inc.

Scarborough, ON, Canada

Worked with Justin and the Coding Bull team through the CDAP grant. Found Justin to be very knowledgable and data driven in our initial discussions, and his team has been professional and responsive throughout the project

Shane Wilson

Relight Solutions

Surrey, BC, Canada

Creative, professional, adaptable, and patient. Coding Bull helped us to strategize and realize our digital marketing campaigns from the ground up. From rebuilding our website to generating leads to ranking high on Google, Justin and his team are multifaceted. I am posting this review because I think the reviews left by Darcy Doyle and IC Thrive are unfair. Our project was completed ontime, within budget, and can produce leads at a much better rate. We were getting about 3 to 6 online inquiries a day via our old website, but with the new one that Coding Bull has designed and developed for us, we are getting around 7 to 10 online inquiries a day! I am also impressed by Justin's business mindset. He kept looking out for us during the project to make sure we are not wasting money and time on ideas that sound good but don't work. He was also patient enough to explain the whole digital marketing landscape to my other less tech-savvy partners so that they can also understand how each of our action item is beneficial to the company. To be honest, Coding Bull has impressed us by being the most professional, technically learned, and innovative of all of them. We will definitely continue working with Coding Bull. I highly recommend them to any company that seeks excellence in their calibre. Please take a look at the website that they have designed for us.

Nasir Shir-Mohammadi

Copy Smart

Vancouver, BC, Canada

Very knowledgeable and efficient. Helped me implement my CDAP.

Imroz Rupani

In Good Spirits - Liquor Stores

New Westminster, BC, Canada

We’ve been working with Coding Bull for a while now, and I can honestly say they’ve made a real difference to my business. They actually look at the numbers, figure out what makes sense for my business, and explain it in a way that’s easy to understand and act on. Instead of asking me to spend money trying everything available, they focus on what will actually work. They even provided educational videos for our team, which helped us understand the process and make smarter decisions. Justin takes a data-driven, methodical approach and is genuinely focused on getting results. The team is well-organized, quick to respond, and always clear in their communication. We had regular check-ins, which kept everything on track. Since working with them, our site is faster, SEO-responsive, and we’re getting a really solid amount of leads. But beyond just the website, they’ve helped us think bigger about our marketing and long-term growth. If you want someone who’s straight with you, uses data to guide decisions, and actually gets things done, I’d definitely recommend giving Coding Bull a call.

Trevor Man

CIBC Wealth Management