Marketing Metrics You Must Know & Why
Cost Per Visitor (CPV) The amount you pay to get one visitor to your website or landing page. Why It Matters: Understanding CPV helps you
No more guessing what is not working in your business. You can finally stop trying to throw random solutions to the wall and see what sticks. Let the numbers show you the truth.
If you ask a PPC company about marketing issues, they'll blame your ads; an SEO company will point to your SEO. Everyone is selling something. It’s time to let your data speak the truth.
Imagine your site’s lead gen rate is 10%, and the highest achievable is 20%—this doubles your leads. Knowing this, you won't waste efforts aiming for 30%, which is both impossible and unrealistic.
We’ll handle the complex setup of advanced analytics tools and secure access to your advertising accounts, ensuring that all data integrations are professional and precise.
We record and track all crucial sales and marketing data. Then, we crunch the numbers to derive meaningful metrics. These are compared against industry averages and our past clients’ best metrics to see where you fall short.
Once we see the bottlenecks in your sales and marketing strategies, we expertly analyze and pinpoint critical improvement areas, offering insights that typically go unnoticed without the right knowledge and experience.
If below average, your ads are boring and your offer is not sexy. Rework the marketing angle and visual design.
If above average, your ad campaigns are overbidding for clicks. Rework the targeting and bidding strategy.
Ads are expensive, but you can get visitors from cheaper channels, i.e. SEO, Chamber of Commerce, etc..
Aim for 15% - 25%, depending on the industry. If below, you are wasting precious clicks. Redesign the website.
Compare it against your budget per lead. If above budget, optimize whichever metric (1, 2, 3) that is below average.
Aim for quoting 70% - 80% of the leads coming in. If below, you should rework your sales follow-up process and sales scripts.
Aim for 25% - 50%, depending on the industry. If below, you are wasting leads. Rework your pricing, scripts & sales process.
If it's low, drop your price to drive up closing rate. If it's high, make your marketing more efficient or increase prices.
Knowing how much you make per client over the entire business relationship allows you to set a realistic & profitable acquisition budget.
If below average, you are not earning as much as you can from the client you tirelessly acquired.
If this metric is low, something is wrong with the operational side of things, making the clients feel unsatsfied.
People call 2 to 4 companies for quotes. If you don't pick up, they move on. When you call back, it's too late. Keep it below 15%.
Everyday we work toward this vision: Businesses that are willing to invest time and money deserve success. Lack of digital marketing expertise—or knowing how to hire the right help—shouldn’t stand in the way.
Clients came to us with different needs and budgets. While each one is unique, these six reasons are why they all ended up choosing us over the competition and staying with us year after year.
You can find us via email, phone calls, text messages, WhatsApp, whenever! You will never get a radio silence from us.
We provide clear, upfront pricing so you always know what you're paying for, with no hidden surprises.
We provide forward-looking strategies to ensure your business stays ahead, leveraging future trends for sustained growth and success.
We have been in business long enough where our reputation is more important than profit, so we do care a lot about our work.
Don’t you hate it when you hire a company, and then you have to give them a lot of hand holding to get things done?
We constantly optimize our digital marketing strategies to keep your business ahead, adapting to the latest trends and technologies.
When it comes to digital marketing and web design, don’t just take our word for it. Our reputation is built on results and proven through the words of our customers.
Cost Per Visitor (CPV) The amount you pay to get one visitor to your website or landing page. Why It Matters: Understanding CPV helps you
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