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Cost Per Lead Estimator

We do not keep a copy of the values you enter below.

Use Google Keyword Planner to see what your competitors are bidding.

Use Google Keyword Planner to see what your competitors are bidding.

Do You Know Your Website’s Lead Gen Rate?

(form submission + call inquiries) / monthly website visitors

15%

If you don’t know your lead gen rate, contact us and we can help you to track it. Watch how we do it here (opens Instagram).

Drive down your lead costs by increasing your website’s lead gen rate so you don’t need as many clicks to get a lead.

  • Google Ads Leads

    Google Ads leads cost more because they come fast and are easier to close because they’re already searching for your service.

    Average Cost Per Lead

    $88.83

    Average CPC x clicks needed to get 1 lead

    Average Cost Per Click (CPC)(Max CPC + Min CPC) / 2 + 30% Markup
    $13.33
    Clicks Needed To Get 1 LeadHigh lead gen rate = fewer clicks = cheaper leads
    7
    Average Cost Per CustomerAssuming you close 1 out of 3 leads
    $269.19
    Gross Profit Per CustomerCustomer LTV - average cost per customer
    $1,230.81

  • SEO Leads

    SEO leads are easier to close too, just like Google Ads, but generating leads with SEO takes time 3 to 4 months because ranking a website takes time.

    Average Cost Per Lead

    $35.53

    SEO leads are usually 60% cheaper than Google Ads leads

    Average Cost Per CustomerAssuming you close 1 out of 3 leads
    $107.68
    Gross Profit Per CustomerCustomer LTV - average cost per customer
    $1,392.32

  • Meta Ads Leads

    Meta leads are generally harder to close because they did NOT actively search for your service - they are curious about your service.

    Average Cost Per Lead

    $26.65

    Meta leads are usually 70% cheaper than Google Ads leads

    Average Cost Per CustomerAssuming you close 1 out of 8 leads
    $213.20
    Gross Profit Per CustomerCustomer LTV - average cost per customer
    $1,286.80

Ready When You Are

Want To Turn Your Estimate Into A Plan? Book A Free Strategy Consult

In a free strategy consult, we work out how big your market is, how much of it you already have, what your competitors are doing and what a lead should cost you. Then you get a winning plan and a written proposal, with pricing and a timeline, for our Risk-Free Digital Marketing service. You pay only when the agreed targets are hit.

  • Market size analysisHow big is your market
  • Ranking & marketing snapshotHow much have you captured
  • Competitor analysisWhat your competitors are doing
  • Cost per lead estimateHow much others pay for each click
  • Website lead gen rate analysisHow many visitors request service
  • Baseline & sales goalsWhere you are now, and where you want to be
  • Winning planThe quickest, cheapest way to your goals
  • Written proposalPricing and timeline
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