300 Questions Your Tree Service Website Should Answer
The 300 questions tree service customers ask before requesting a quote, grouped by where each answer goes on your website, with the 20 to answer first.
Industry Insights
We hold nothing back! These are our best insights on how to maintain (and market) a healthy website for business growth.
The 300 questions tree service customers ask before requesting a quote, grouped by where each answer goes on your website, with the 20 to answer first.

Your Website Is the Only Place You Control How AI Sees Your Brand. Learn how to structure your site as the data source AI cites and trusts.
Web DesignWhat kind of content should your tree service website have so it's perfect for lead generation? We explain how to turn traffic into leads.

More traffic and better rankings don't always mean more customers. Learn which SEO numbers show whether Google search is bringing in service requests.
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Google AdsWe use examples to explain the difference between broad, phrase, exact matches for Negative Keywords in Google Ads to boost ad performance.
Google AdsWondering, how can I prevent ads from one ad group from showing for another ad group? We share tips to stop overlap and boost Quality Score.
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Web Design
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AIO (AI Optimization) Getting your business recommended when people ask AI tools, like ChatGPT or Google’s AI Overviews, which company to hire.
E-E-A-T (Experience, Expertise, Authority, Trust) What Google looks for before it shows a business near the top: proof of real experience, know-how, a good name in your field and trust, like project photos, licences, mentions on other websites and reviews.
Website lead generation rate The percentage of new visitors to your website who request service. If 100 new people visit and 5 of them ask for a quote, your rate is 5%. Imagine we raise yours from 5% to 15%: the same number of visitors bring 3 times the leads, and each lead is 67% cheaper.
Closing rate How many of every 100 leads become paying customers. Our clients close 30 to 40 of every 100 leads our marketing brings in, which shows the leads are real buyers, not junk to pad the numbers.
Tracking number A phone number we show on your website instead of your own. It comes from a call tracking service, like CallTrackingMetrics or CallRail. Every call to it is forwarded to your current phone line with no delay. Callers won’t notice a difference.
Where “3 of every 100” comes from Unbounce studied landing pages, the pages people land on from an ad or a search. The typical one turns about 3 of every 100 visitors into a form fill, click or call: 2.6% for 4,372 home improvement pages, 3.2% across all industries. Counting only service requests, the number would be lower still.
Where “7 of every 100” comes from Unbounce studied more than 41,000 landing pages in 2024. Landing pages are the pages people land on from an ad or a search. The typical one turns 6.6% of visitors, about 7 of every 100, into a form fill or click. A click can be a tap on any button, so counting only service requests, the number would be lower.