
The True Meaning of "Minimum Viable Product"
We all know that it takes great courage, money, and time to develop your brand. Having a Minimum Viable Product (MVP) can help you with these issues...
Industry Insights
We hold nothing back! These are our best insights on how to maintain (and market) a healthy website for business growth.

We all know that it takes great courage, money, and time to develop your brand. Having a Minimum Viable Product (MVP) can help you with these issues...
Remember the uninspiring and bland new City of Vancouver logo they eventually pulled? You all know where it went wrong. Now read about what they got right.

Monitoring backlinks means monitoring references that links to your website URL from other people’s websites. Backlinks are also one of the important categories in your website’s SEO (Search Engine Optimization).

The Coding Bull is proud to announce that it is currently leading in 1st place with 143 votes for the CSS Design Awards “Logo Wall”.

The team at HighGate Dental contacted us with a problem that most practices of this kind face: portraying a look & feel of professionalism.

A summary of digital customer experience trends of 2016 which affects customer experience and digital influences for companies at any size.

Enhance your SEO performance with essential technical elements like meta titles, schema markup, and optimizing website loading speed.

Boost readability with simple tips: use blank space, keep paragraphs short, add visuals, and ensure content is mobile-friendly.

Google's new update to the Penguin algorithm adding it as a core algorithm now includes updates to be made moving forward in real time.

Discover how to leverage influencers for marketing success. Learn the steps to research, pitch, and execute effective influencer campaigns

In case you haven't noticed, some Facebook pages now have a services tab. Anybody who has ever owned or operated a Facebook page, may have come across this tab. This tab is not new - in fact it's been out since last July but Facebook hasn't push it, just like their own listings site.The services tab is only available if you set your business page category as "Professional Services".
SEODid you know that more than 40% of consumers will use an online search to lead them to goods and services? Even with social media growing at an exponential rate, a traditional online search is still the best way to generate sales for business. Studies show that less than 10% of leads generated from social media result in sales. Generating website traffic is key for businesses to get their products and services in front of potential clients.

Google has built a few digital marketing tool that helps your business grow over the years. Apart from Google Analytics, Google AdWords, and the discontinued Google Schemer among all, the following 5 Google tools would assist your digital strategy to become even more effective!
AIO (AI Optimization) Getting your business recommended when people ask AI tools, like ChatGPT or Google’s AI Overviews, which company to hire.
E-E-A-T (Experience, Expertise, Authority, Trust) What Google looks for before it shows a business near the top: proof of real experience, know-how, a good name in your field and trust, like project photos, licences, mentions on other websites and reviews.
Website lead generation rate The percentage of new visitors to your website who request service. If 100 new people visit and 5 of them ask for a quote, your rate is 5%. Imagine we raise yours from 5% to 15%: the same number of visitors bring 3 times the leads, and each lead is 67% cheaper.
Closing rate How many of every 100 leads become paying customers. Our clients close 30 to 40 of every 100 leads our marketing brings in, which shows the leads are real buyers, not junk to pad the numbers.
Tracking number A phone number we show on your website instead of your own. It comes from a call tracking service, like CallTrackingMetrics or CallRail. Every call to it is forwarded to your current phone line with no delay. Callers won’t notice a difference.
Where “7 of every 100” comes from Landing pages are the pages people land on from an ad or a search. In its 2024 study, Unbounce, a company that makes software for building them, looked at more than 464 million visitors to over 41,000 landing pages. The typical page turned 6.6% of visitors, about 7 of every 100, into a form fill or click. A click can be a tap on any button, so counting only service requests, the number would be lower. See Unbounce’s 2024 study