
Clover Hills Rehabilitation
Health Services, Physical Therapy
- Monthly Online Leads (Before)
- 16
- Monthly Online Leads (After)
- 52
- Lower Cost Per Lead
- 63%
Google is trying to get everyone to spend more. It shows your ads to irrelevant searches and pushes for automated bidding so they decide how to spend your money. Take control now.
Risk-Free Guarantee
We pay for your ads first, and agree on the most a lead can cost you. Anything above that comes out of our pocket, not yours.
Compare Us With Other AgenciesService That Helps Businesses Grow
Have a look at some of our recent projects.

Health Services, Physical Therapy

How Will We Work together?
We partner with you, ensuring your goals are met through transparent communication, regular updates, and a collaborative approach.

Phase 1
Avoid irrelevant searches like “how can I get rid of fruit flies?” and target relevant ones like “insect exterminator near me.” We identify and correctly target the right keywords to ensure you appear in only in relevant searches.

Phase 2
No point running ads if no one is clicking on them. Industry average CTR is 2% to 3%. Ours get 5% to 10% CTR because we’ve written thousands of ads so we know what works.

Phase 3
We track your competitors' bids and adjust yours to prevent underbidding, which can make you invisible, or overbidding, which wastes money. Avoid Smart Bidding. It lets Google set any bid they want. It’s like handing them a blank cheque.

Phase 4
Sometimes you will show up for searches that do not yield any leads. We collect those searches weekly and tell Google not to show our ads for those queries again, which will reduce irrelevant clicks and improve your cost per lead.
What’s In It For You
Ensure budget control with strategic bidding. We monitor competitors' bids and adjust yours to avoid underbidding and overbidding, keeping your ads always visible without overspend.
Show your ads to the right people. Our keyword strategy eliminates irrelevant searches, ensuring your budget focuses on potential customers actively seeking your services.
Since you won’t be bidding on keywords that drive no revenue and you won’t be overpaying for clicks, your current ad spend is going to stretch much further and bring in more leads.
How Is Our Service Different?
Discover the distinct advantages of our services with a clear comparison. See how we excel beyond the competition in delivering exceptional value and results.
Other Google Ads Agencies
You pay, however high it goes
You pay for the ads and you pay the agency, however expensive each lead turns out to be.
Coding Bull Google AdsRisk Free
Your cost per lead never goes over the cap
We front the ad spend. Whatever a lead ends up costing, you are billed at the agreed cap and no more.
Other Google Ads Agencies
No cap, however high it climbs
Uncapped cost per lead, and when it climbs agencies blame the algorithm rather than themselves
Coding Bull Google Ads
Capped. Anything above is on us
We front the ads and cap the cost per lead, so anything over that cap comes out of our pocket
Other Google Ads Agencies
Junk keywords spend your budget
You pay for a lot of junk keywords, because wasted spend costs the agency nothing
Coding Bull Google Ads
Wasted spend counts against our cap
Wasted ad spend comes out of our cap, so junk keywords never get to spend your budget
Other Google Ads Agencies
Weak ads, so every click costs more
Low click-through rate (CTR). Google charges more per click for weak ads, and that lands on your budget, so the agency has no reason to care.
Coding Bull Google Ads
Strong ads (6%+ CTR), cheaper clicks
6%+ click-through rate (CTR), against 3.17% on average. Weak ads cost more per click, and under your cap, that extra is ours to pay.
Other Google Ads Agencies
Conversion count padded with spam
Inflated conversion count to make the campaign look good - spam, reschedules, and follow-ups included
Coding Bull Google Ads
Only real service requests count
A lead is a real service request, not a form fill, button click, a reschedule, or a 30-second call
Other Google Ads Agencies
Bids set once and left alone
Bids set once at launch and left there, so the account pays the same for a tyre-kicker at midnight as a buyer at 9am.
Coding Bull Google Ads
Bids shift by hour, weather & season
Bids shift by hour, weather, season and weekday — cheaper clicks are how the cost per lead stays under cap
Our Experience
Everyday we work toward this vision: Businesses that are willing to invest time and money deserve success. Lack of digital marketing expertise—or knowing how to hire the right help—shouldn’t stand in the way.








Why Clients Love Working with Us
Clients came to us with different needs and budgets. While each one is unique, these six reasons are why they all ended up choosing us over others and staying with us year after year.
You can find us via email, phone, text or WhatsApp, whenever! You will never get radio silence from us.
We provide clear, upfront pricing so you always know what you’re paying for, with no hidden surprises.
We provide forward-looking strategies to ensure you stay ahead, leveraging future trends for sustained growth and success.
All the work we do comes with performance guarantees. You only pay us when we deliver on our promises.
Don’t you hate it when you hire a company, and then you have to give them a lot of hand holding to get things done?
We constantly refine our strategies to keep up with the latest trends and technologies, making sure you stay ahead.
See What Others Say About Us
When it comes to digital marketing and web design, don’t just take our word for it. Our reputation is built on results and proven through the words of our customers.
Frequently Asked Questions
The short answer comes first, the detail after.
No, a lead is a person who contacts your business wanting to buy something you sell, who is not already your customer, who did not come to you through a referral, who is inside the area you serve, who can actually be reached, and whose enquiry is backed by a call recording or a stored form submission that you and we can both open.
No. We charge for the work that brings in your leads, not for the leads themselves.
We don’t take a fee for each lead or a share of your sales. Each service has its own fee, set in your proposal. What depends on results is when you pay: you pay once the work starts hitting the targets we agreed.
We pay for your ads first and bill you every $1,000 they spend, plus a management fee, usually $100 to $300.
We pay Google or Meta for your ads, and they usually bring in their first leads within the first week. Each time they spend $1,000, we bill you for it, plus our fee for managing them. The fee depends on how much work your ads need. If your competitors keep changing their ads, we have to keep updating yours, so the fee is higher. If your leads cost more than the cap we agreed, we cover the difference.
Why pay a management fee? Good management makes every lead cheaper. After we rebuilt Duran Tree Service’s website and Google Ads, their cost per lead fell 71%. Even with our fee added, each lead cost them about 65% less than before we managed their ads.
Before launch, we agree on the most a lead can cost you. If your leads cost more, the difference comes out of our pocket, not yours.
We work out the cap from two numbers. The first is what a click costs for your services, from Google’s own Keyword Planner. The second is how many of your website’s visitors become leads.
Say a click costs $10, and 10 of every 100 visitors request a quote. Then it takes 10 clicks to get 1 lead. So a lead costs 10 × $10 = $100.
Here’s a real example. An insurance broker we work with has a $103 cap. Their ads spent $4,000 and brought in 36 leads.
At the cap, 36 leads should cost 36 × $103 = $3,708. But their ads spent $4,000, which is $292 more. So we only invoiced them $3,708, plus our management fee. The other $292 came out of our own pocket.
Enough to reach your lead goal. We work it out in a keyword analysis and share it with you in a free Zoom meeting.
Your ad budget is your lead goal times what a lead should cost you. Say your goal is 30 leads a month and a lead should cost $100. Then your ad budget is about 30 × $100 = $3,000 a month.
Your lead goal depends on two things. The first is demand: only so many people search for your services in your area each month, and spending more can’t bring in leads that aren’t there. The second is how many leads your team can handle. If your team can only handle 20 new leads a month, there’s no point spending money on more than that.
There’s no minimum. You can stop with 30 days’ written notice.
SEO, and ads run month to month. Web design is a one-time project, so it ends when the work is done.
Web design starts with a deposit of half the price. SEO starts with a $2,000 deposit. The deposit is refunded only if we miss the target we agreed. If you cancel before we reach it, the deposit isn’t refunded.
Didn’t find your question? Ask us.
Articles & Insights From Coding Bull
Explore our blog for in-depth coverage of marketing, web design, and more. Gain valuable insights, practical tips, and stay informed on industry developments.

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AIO (AI Optimization) Getting your business recommended when people ask AI tools, like ChatGPT or Google’s AI Overviews, which company to hire.
E-E-A-T (Experience, Expertise, Authority, Trust) What Google looks for before it shows a business near the top: proof of real experience, know-how, a good name in your field and trust, like project photos, licences, mentions on other websites and reviews.
Website lead generation rate The percentage of new visitors to your website who request service. If 100 new people visit and 5 of them ask for a quote, your rate is 5%. Imagine we raise yours from 5% to 15%: the same number of visitors bring 3 times the leads, and each lead is 67% cheaper.
Closing rate How many of every 100 leads become paying customers. Our clients close 30 to 40 of every 100 leads our marketing brings in, which shows the leads are real buyers, not junk to pad the numbers.
Tracking number A phone number we show on your website instead of your own. It comes from a call tracking service, like CallTrackingMetrics or CallRail. Every call to it is forwarded to your current phone line with no delay. Callers won’t notice a difference.
Where “3 of every 100” comes from Unbounce studied landing pages, the pages people land on from an ad or a search. The typical one turns about 3 of every 100 visitors into a form fill, click or call: 2.6% for 4,372 home improvement pages, 3.2% across all industries. Counting only service requests, the number would be lower still.
Where “7 of every 100” comes from Unbounce studied more than 41,000 landing pages in 2024. Landing pages are the pages people land on from an ad or a search. The typical one turns 6.6% of visitors, about 7 of every 100, into a form fill or click. A click can be a tap on any button, so counting only service requests, the number would be lower.