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5.0· 90+ reviews

Get Better Return on Your Google Ads With Stricter Targeting & More Reactive Bidding

Google is trying to get everyone to spend more. It shows your ads to irrelevant searches and pushes for automated bidding so they decide how to spend your money. Take control now.

Risk-Free Guarantee

We pay for your ads first, and agree on the most a lead can cost you. Anything above that comes out of our pocket, not yours.

Compare Us With Other Agencies
  • 30%+ More Leads With Same Budget
  • Maximum Cost Per Lead Guarantee
  • Never Overbid But Always Win

Trusted By A Fast-Growing Group Of Clients Who Are Just Like You

Service That Helps Businesses Grow

Our Track Record Of Excellence

Have a look at some of our recent projects.

  • Clover Hills Rehabilitation: before and after

    Clover Hills Rehabilitation

    Health Services, Physical Therapy

    Monthly Online Leads (Before)
    16
    Monthly Online Leads (After)
    52
    Lower Cost Per Lead
    63%
  • Kiddie Proofers: before and after

    Kiddie Proofers

    Home Services

    Monthly Online Leads (Before)
    15
    Monthly Online Leads (After)
    24
    Lower Cost Per Lead
    27%

How Will We Work together?

What Is Our Approach?

We partner with you, ensuring your goals are met through transparent communication, regular updates, and a collaborative approach.

  1. Phase 1

    Effective Keyword Targeting

    Avoid irrelevant searches like “how can I get rid of fruit flies?” and target relevant ones like “insect exterminator near me.” We identify and correctly target the right keywords to ensure you appear in only in relevant searches.

  2. Phase 2

    High CTR Ads To Get The Clicks

    No point running ads if no one is clicking on them. Industry average CTR is 2% to 3%. Ours get 5% to 10% CTR because we’ve written thousands of ads so we know what works.

  3. Phase 3

    Strict & Self-Control Bidding

    We track your competitors' bids and adjust yours to prevent underbidding, which can make you invisible, or overbidding, which wastes money. Avoid Smart Bidding. It lets Google set any bid they want. It’s like handing them a blank cheque.

  4. Phase 4

    Cost Per Lead Optimization

    Sometimes you will show up for searches that do not yield any leads. We collect those searches weekly and tell Google not to show our ads for those queries again, which will reduce irrelevant clicks and improve your cost per lead.

What’s In It For You

Why Others Choose Coding Bull?

  • No More Overbidding

    Ensure budget control with strategic bidding. We monitor competitors' bids and adjust yours to avoid underbidding and overbidding, keeping your ads always visible without overspend.

  • No Irrelevant Searches

    Show your ads to the right people. Our keyword strategy eliminates irrelevant searches, ensuring your budget focuses on potential customers actively seeking your services.

  • Better Bang for The Buck

    Since you won’t be bidding on keywords that drive no revenue and you won’t be overpaying for clicks, your current ad spend is going to stretch much further and bring in more leads.

How Is Our Service Different?

What Sets Us Apart

Discover the distinct advantages of our services with a clear comparison. See how we excel beyond the competition in delivering exceptional value and results.

  • If Leads Cost More

    Other Google Ads Agencies

    You pay, however high it goes

    You pay for the ads and you pay the agency, however expensive each lead turns out to be.

    Coding Bull Google AdsRisk Free

    Your cost per lead never goes over the cap

    We front the ad spend. Whatever a lead ends up costing, you are billed at the agreed cap and no more.

  • Cost Per Lead

    Other Google Ads Agencies

    No cap, however high it climbs

    Uncapped cost per lead, and when it climbs agencies blame the algorithm rather than themselves

    Coding Bull Google Ads

    Capped. Anything above is on us

    We front the ads and cap the cost per lead, so anything over that cap comes out of our pocket

  • Wasted Spend

    Other Google Ads Agencies

    Junk keywords spend your budget

    You pay for a lot of junk keywords, because wasted spend costs the agency nothing

    Coding Bull Google Ads

    Wasted spend counts against our cap

    Wasted ad spend comes out of our cap, so junk keywords never get to spend your budget

  • Click-Through Rate

    Other Google Ads Agencies

    Weak ads, so every click costs more

    Low click-through rate (CTR). Google charges more per click for weak ads, and that lands on your budget, so the agency has no reason to care.

    Coding Bull Google Ads

    Strong ads (6%+ CTR), cheaper clicks

    6%+ click-through rate (CTR), against 3.17% on average. Weak ads cost more per click, and under your cap, that extra is ours to pay.

  • Counting Leads

    Other Google Ads Agencies

    Conversion count padded with spam

    Inflated conversion count to make the campaign look good - spam, reschedules, and follow-ups included

    Coding Bull Google Ads

    Only real service requests count

    A lead is a real service request, not a form fill, button click, a reschedule, or a 30-second call

  • Bidding

    Other Google Ads Agencies

    Bids set once and left alone

    Bids set once at launch and left there, so the account pays the same for a tyre-kicker at midnight as a buyer at 9am.

    Coding Bull Google Ads

    Bids shift by hour, weather & season

    Bids shift by hour, weather, season and weekday — cheaper clicks are how the cost per lead stays under cap

Our Experience

Our Experience In This Subject Matter

Everyday we work toward this vision: Businesses that are willing to invest time and money deserve success. Lack of digital marketing expertise—or knowing how to hire the right help—shouldn’t stand in the way.

  • UpCity Local Excellence winner, Vancouver, 2023
  • UpCity Best of British Columbia winner, 2022
  • UpCity Local Excellence winner, Vancouver, 2022
  • CSSDA Website of the Day award
  • UpCity Local Excellence winner, Vancouver, 2021
  • UpCity National Excellence award winner, 2020
  • UpCity Excellence award winner, 2019
  • Clutch Top Web Designers, 2018
Years In Business
11
Revenue Produced
$115M
Leads Generated
230K
Projects Completed
309
Average Lead Gen Rate
15.68%

Why Clients Love Working with Us

What You Get From Working With Coding Bull

Clients came to us with different needs and budgets. While each one is unique, these six reasons are why they all ended up choosing us over others and staying with us year after year.

  • Super Communicative

    You can find us via email, phone, text or WhatsApp, whenever! You will never get radio silence from us.

  • Transparent Pricing

    We provide clear, upfront pricing so you always know what you’re paying for, with no hidden surprises.

  • Forward Looking

    We provide forward-looking strategies to ensure you stay ahead, leveraging future trends for sustained growth and success.

  • Accountability & Responsibility

    All the work we do comes with performance guarantees. You only pay us when we deliver on our promises.

  • We Think Like A Business Owner

    Don’t you hate it when you hire a company, and then you have to give them a lot of hand holding to get things done?

  • Constant Improvements

    We constantly refine our strategies to keep up with the latest trends and technologies, making sure you stay ahead.

See What Others Say About Us

Trusted By Businesses Like Yours

When it comes to digital marketing and web design, don’t just take our word for it. Our reputation is built on results and proven through the words of our customers.

  • Play David Drutz's video testimonial
    Kiddie Proofers logo (childproofing services, Toronto, ON, Canada), a Coding Bull client

    “Our leads have gone up dramatically. We're getting way more quality leads and our volume has gone up. It's just knowing that it's all taken care of.”

    David Drutz

    Owner, Kiddie Proofers

  • Play Thomas Goodall's video testimonial
    Fresh Start Recycling & Disposal logo (junk removal, Vancouver, BC, Canada), a Coding Bull client

    “Well, sales went up, so that's good. The phone's ringing, we're getting emails, people are calling. It's been easy so far, and we haven't had any issues.”

    Thomas Goodall

    Owner, Fresh Start Recycling & Disposal

  • Play Gus Duran's video testimonial
    Duran Tree Service logo (tree service, Hillsboro, OR, US), a Coding Bull client

    “Since we first started, what I've noticed is a lot of calls, a lot of leads. We've been getting a lot of work. I was scared, but just take the risk.”

    Gus Duran

    Owner, Duran Tree Service

  • Play Julie Scott's video testimonial
    Pestcheck logo (pest control, West Vancouver, BC, Canada), a Coding Bull client

    “It's gone up exponentially. There's just no comparison. I have no stress when it comes to this part of the business — you've taken all of that away.”

    Julie Scott

    Co-Owner, Pestcheck Services Limited

Frequently Asked Questions

Straight Answers Before You Decide

The short answer comes first, the detail after.

What Is A Lead? Is It Just A Contact?

No, a lead is a person who contacts your business wanting to buy something you sell, who is not already your customer, who did not come to you through a referral, who is inside the area you serve, who can actually be reached, and whose enquiry is backed by a call recording or a stored form submission that you and we can both open.

Read how we define and count a lead

Do You Charge Per Lead?

No. We charge for the work that brings in your leads, not for the leads themselves.

We don’t take a fee for each lead or a share of your sales. Each service has its own fee, set in your proposal. What depends on results is when you pay: you pay once the work starts hitting the targets we agreed.

How Does Payment Work For Google Ads & Meta Ads?

We pay for your ads first and bill you every $1,000 they spend, plus a management fee, usually $100 to $300.

We pay Google or Meta for your ads, and they usually bring in their first leads within the first week. Each time they spend $1,000, we bill you for it, plus our fee for managing them. The fee depends on how much work your ads need. If your competitors keep changing their ads, we have to keep updating yours, so the fee is higher. If your leads cost more than the cap we agreed, we cover the difference.

Why pay a management fee? Good management makes every lead cheaper. After we rebuilt Duran Tree Service’s website and Google Ads, their cost per lead fell 71%. Even with our fee added, each lead cost them about 65% less than before we managed their ads.

Read Duran Tree Service’s case study

How Does The Cost Per Lead Cap Work?

Before launch, we agree on the most a lead can cost you. If your leads cost more, the difference comes out of our pocket, not yours.

We work out the cap from two numbers. The first is what a click costs for your services, from Google’s own Keyword Planner. The second is how many of your website’s visitors become leads.

Say a click costs $10, and 10 of every 100 visitors request a quote. Then it takes 10 clicks to get 1 lead. So a lead costs 10 × $10 = $100.

Here’s a real example. An insurance broker we work with has a $103 cap. Their ads spent $4,000 and brought in 36 leads.

At the cap, 36 leads should cost 36 × $103 = $3,708. But their ads spent $4,000, which is $292 more. So we only invoiced them $3,708, plus our management fee. The other $292 came out of our own pocket.

Work out your own cost per lead

How Much Should You Spend On Ads?

Enough to reach your lead goal. We work it out in a keyword analysis and share it with you in a free Zoom meeting.

Your ad budget is your lead goal times what a lead should cost you. Say your goal is 30 leads a month and a lead should cost $100. Then your ad budget is about 30 × $100 = $3,000 a month.

Your lead goal depends on two things. The first is demand: only so many people search for your services in your area each month, and spending more can’t bring in leads that aren’t there. The second is how many leads your team can handle. If your team can only handle 20 new leads a month, there’s no point spending money on more than that.

How Long Is The Contract?

There’s no minimum. You can stop with 30 days’ written notice.

SEO, and ads run month to month. Web design is a one-time project, so it ends when the work is done.

Web design starts with a deposit of half the price. SEO starts with a $2,000 deposit. The deposit is refunded only if we miss the target we agreed. If you cancel before we reach it, the deposit isn’t refunded.

Didn’t find your question? Ask us.

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