Let’s Find The Best Way To Achieve Your Business Goals

Included In Your Free Strategy Consult

• Baseline & sales goalsWhere you are now, and your goals

  Your baseline is where your numbers are today, before any money goes into new marketing. Later, we compare your new numbers to it, so you can see the impact we bring.

  • Where you are now: how many leads you get, how many become paying customers (your closing rate), and how well your website turns clicks into leads.
  • How we get these numbers: in the meeting, you tell us what you know, like how many of your leads become customers. Then we track your leads for 2 to 4 weeks to measure the other two.
  • Your sales goal: the numbers needed to keep your team busy. Every target in the winning plan starts from them.
• Market size analysisEnough demand for your goals?

  Before we talk about spending more, we work out how much demand there is for what you do. Is there enough to reach your goals, or do you need to expand into other markets?

  • Keyword analysis: how many people search for your service each month, and how many of them could become leads.How keyword analysis works
• Ranking & marketing snapshotWhat’s working now, and what isn’t

  Then we look at what is already working: how people find you today, and where they can’t.

  • A snapshot from SE Ranking, an SEO tool, of how your website ranks in Google’s free results.
  • A snapshot of your Google Business Profile, the listing people see on Google Maps.
• Competitor analysisHow to outsmart your competitors

  Who shows up when your customers search for your service, and what they are doing that you are not.

  • Which competitors run Google Ads for your services, and what their ads offer.
  • Who ranks above you on Google and Google Maps, and why.
• Website lead gen rate analysisHow many clicks become leads?

  Out of every 100 people who visit your website, how many request service? That number is your website’s lead generation rate.

  • Why it matters: it changes what each lead costs you, and the lead volume we can promise. If 16 of every 100 visitors request service instead of 8, each lead costs half as much for the same ad spend.How we improve a website’s lead generation rate
  • We measure it during the same 2 to 4 weeks we track your leads for your baseline.
  • If around 15% or more of your visitors already request service, you do not need a new website. We can start marketing right away.
• Lead volume & cost per leadHow many more leads, at what cost

  We estimate how many more leads your marketing can bring in. Most owners know what they spend on marketing, but not what one service request should cost them, or what they can afford to pay for one.

  • How we work out your expected cost per lead, one marketing channel at a time, starting from what others pay for each click.Try the cost per lead estimator
  • Your customer lifetime value: what one customer is worth to you over every job they give you. It sets how much a lead is worth paying for.
• Winning planFastest, cheapest way to your goals

  Which channels to start with, in what order, and the targets each one has to hit, so you reach your goal for the least money.

  • Why you need call tracking (we use CallTrackingMetrics), so you can see which ads and pages your phone calls come from.
  • Why you need LeadAtlas to measure your closing rate: how many of your leads become paying customers.
• Written proposalPricing and timeline

  When the 2 to 4 weeks of tracking are done, you get it all in writing, built on your real numbers instead of guesses.

  • An analysis of your marketing and website, and a proposal setting out the services, the targets, the price, the timeline and the guarantee.
  • A sample performance marketing contract: what we commit to, and how our fee depends on the campaign hitting the targets we agree.
  • Case studies: what we did for other service businesses, and what changed.See the case studies