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5.0· 90+ reviews

Get More & Cheaper Meta Ads Leads With Better Ad Designs & Ad Buying Strategies

Facebook ads charge per view, not per click. So every view counts. You need good ads that get clicks and ad buying strategies to ensure your ads are being placed in front of the right crowd.

Risk-Free Guarantee

We pay for your ads first, and agree on the most a lead can cost you. Anything above that comes out of our pocket, not yours.

Compare Us With Other Agencies
  • 30%+ More Leads With Current Budget
  • Max. Cost Per Lead Guarantee
  • Engaging Ad Creative

Trusted By A Fast-Growing Group Of Clients Who Are Just Like You

Service That Helps Businesses Grow

Our Track Record Of Excellence

Have a look at some of our recent projects.

  • BC Auto Loan Approved's Facebook ad
    • Business Services

    BC Auto Loan Approved

    Monthly Online Leads
    26to 60, up, an improvement
    Cost Per Lead
    42% lower, an improvement
  • Kick It BC's Facebook ad

    Kick It BC

    Monthly Online Leads
    26to 32, up, an improvement
    Cost Per Lead
    46% lower, an improvement
  • Donna Lewczuk's Facebook ad
    • Business Services

    Donna Lewczuk

    Monthly Online Leads
    17to 44, up, an improvement
    Cost Per Lead
    32% lower, an improvement
  • Edward Ko's Facebook ad
    • Business Services

    Edward Ko

    Monthly Online Leads
    28
  • Rehab X's Facebook ad
    • Physical Therapy

    Rehab X

    Sales
    74
  • Clover Hills Rehabilitation's Facebook ad
    • Physical Therapy

    Clover Hills Rehabilitation

How Will We Work together?

What Is Our Approach?

We partner with you, ensuring your goals are met through transparent communication, regular updates, and a collaborative approach.

  1. Phase 1

    Audience Building

    We find the perfect audience for your ads using special methods that most people miss. This ensures your ads hit the mark and bring back more for every dollar spent.

  2. Phase 2

    Ad Creatives Testing

    Our testing process isn't just about making ads look good; it's about making them get clicks. We try out different versions to see what truly resonates with the audience, ensuring your ads don’t just blend in but stand out.

  3. Phase 3

    Cost Control Bidding

    We use smart bidding strategies to keep your ad costs low while still getting you the best spots. This means you spend less money but your ads still show up where they matter most.

  4. Phase 4

    Expand Reach to Prevent Burnout

    We keep your ads fresh and interesting by constantly finding new people to show them. This stops your current audience from getting tired of seeing the same things and helps attract new eyes.

What’s In It For You

Why Choose Coding Bull To Manage Your Ads?

  • Shortcut To Success

    Buying Facebook Ads is not about who pays more for the bid. You need to show the right ad to the right people at the right time in order to get a click. Lucky for you, we know exactly what to do.

  • Cost Control

    Facebook Ads charges per view not per click. It burns the budget quickly. However, our ad buying strategies ensure your ads still get seen by the right people but never go unhinged on the ad spend.

  • Consistent Lead Flow

    By constantly refreshing ad targets and have a responsive ad buying strategy in place, we prevent burnout and stagnation, ensuring a reliable stream of leads to fill your sales pipeline consistently.

How Is Our Service Different?

What Sets Us Apart

Discover the distinct advantages of our services with a clear comparison. See how we excel beyond the competition in delivering exceptional value and results.

  • If Leads Cost More

    Other Meta Ads Agencies

    You pay, however high it goes

    You pay Meta for every view and the agency every month. Every form fill counts as a lead, so you spend more time chasing than working.

    Coding Bull Meta AdsRisk Free

    Your cost per lead never goes over the cap

    We front the ad spend and cap what a lead can cost. Qualifying questions run first, so every lead is a real service request.

  • Cost Per Lead

    Other Meta Ads Agencies

    No cap, however high it climbs

    You pay Meta and you pay the agency, however expensive each lead turns out to be

    Coding Bull Meta Ads

    Capped. Anything above is on us

    We front the ad spend and cap the cost per lead. Anything above that cap comes out of our pocket, not yours

  • Targeting

    Other Meta Ads Agencies

    Audience set once, never tuned

    Audience picked at launch and left there. You pay for every view, including all the ones by people who would never book

    Coding Bull Meta Ads

    Targeting tuned to people who book

    Meta charges for every view, whether or not anyone clicks, so we keep tweaking the ad targeting to people who actually book

  • Click-Through Rate

    Other Meta Ads Agencies

    Low CTR (0.3% or less), pricier views

    A 0.3% click-through rate (CTR) or below. Meta reads that as nobody being interested and charges more for every view, all on your budget.

    Coding Bull Meta Ads

    0.6–1.0% CTR, cheaper views

    A 0.6% to 1.0% click-through rate (CTR). The more people click, the more interested Meta judges them, and the less it charges per view.

  • Counting Leads

    Other Meta Ads Agencies

    Every accidental form tap counts

    Every form fill counted as a lead, including the ones from people who tapped through the pre-filled form without reading the ad

    Coding Bull Meta Ads

    Qualifying questions catch accidental taps

    Meta pre-fills its forms, so people tap through without meaning to. Qualifying questions catch that, so a lead is a real service request.

  • Ad Fatigue

    Other Meta Ads Agencies

    Same ad until people tune out

    The same ad run over and over. People stop clicking, CTR goes down, Meta charges you higher cost per view than the day it launched

    Coding Bull Meta Ads

    Fresh ads before people tire of them

    Each person sees your ad about three times a month, and the ad changes before they tire of it, because ignored ads cost more per view.

Our Experience

Our Experience In This Subject Matter

Everyday we work toward this vision: Businesses that are willing to invest time and money deserve success. Lack of digital marketing expertise—or knowing how to hire the right help—shouldn’t stand in the way.

  • UpCity Local Excellence winner, Vancouver, 2023
  • UpCity Best of British Columbia winner, 2022
  • UpCity Local Excellence winner, Vancouver, 2022
  • CSSDA Website of the Day award
  • UpCity Local Excellence winner, Vancouver, 2021
  • UpCity National Excellence award winner, 2020
  • UpCity Excellence award winner, 2019
  • Clutch Top Web Designers, 2018
Years In Business
11
Revenue Produced
$115M
Leads Generated
230K
Projects Completed
309
Average Lead Gen Rate
15.68%

Why Clients Love Working with Us

What You Get From Working With Coding Bull

Clients came to us with different needs and budgets. While each one is unique, these six reasons are why they all ended up choosing us over others and staying with us year after year.

  • Super Communicative

    You can find us via email, phone, text or WhatsApp, whenever! You will never get radio silence from us.

  • Transparent Pricing

    We provide clear, upfront pricing so you always know what you’re paying for, with no hidden surprises.

  • Forward Looking

    We provide forward-looking strategies to ensure you stay ahead, leveraging future trends for sustained growth and success.

  • Accountability & Responsibility

    All the work we do comes with performance guarantees. You only pay us when we deliver on our promises.

  • We Think Like A Business Owner

    Don’t you hate it when you hire a company, and then you have to give them a lot of hand holding to get things done?

  • Constant Improvements

    We constantly refine our strategies to keep up with the latest trends and technologies, making sure you stay ahead.

See What Others Say About Us

Trusted By Businesses Like Yours

When it comes to digital marketing and web design, don’t just take our word for it. Our reputation is built on results and proven through the words of our customers.

  • Play Leonard Tam, CPA's video testimonial
    Leonard Tam Accounting Corp. logo (accounting firm, Toronto, ON, Canada), a Coding Bull client

    “Justin handled a lot of the processes and I just focus on my work. I don't have to worry about marketing, and it's pretty well doubled my business.”

    Leonard Tam, CPA

    Owner, Leonard Tam Accounting Corp.

Frequently Asked Questions

Straight Answers Before You Decide

The short answer comes first, the detail after.

What Is A Lead? Is It Just A Contact?

No, a lead is a person who contacts your business wanting to buy something you sell, who is not already your customer, who did not come to you through a referral, who is inside the area you serve, who can actually be reached, and whose enquiry is backed by a call recording or a stored form submission that you and we can both open.

Read how we define and count a lead

Do You Charge Per Lead?

No. We charge for the work that brings in your leads, not for the leads themselves.

We don’t take a fee for each lead or a share of your sales. Each service has its own fee, set in your proposal. What depends on results is when you pay: you pay once the work starts hitting the targets we agreed.

How Does Payment Work For Google Ads & Meta Ads?

We pay for your ads first and bill you every $1,000 they spend, plus a management fee, usually $100 to $300.

We pay Google or Meta for your ads, and they usually bring in their first leads within the first week. Each time they spend $1,000, we bill you for it, plus our fee for managing them. The fee depends on how much work your ads need. If your competitors keep changing their ads, we have to keep updating yours, so the fee is higher. If your leads cost more than the cap we agreed, we cover the difference.

Why pay a management fee? Good management makes every lead cheaper. After we rebuilt Duran Tree Service’s website and Google Ads, their cost per lead fell 71%. Even with our fee added, each lead cost them about 65% less than before we managed their ads.

Read Duran Tree Service’s case study

How Does The Cost Per Lead Cap Work?

Before launch, we agree on the most a lead can cost you. If your leads cost more, the difference comes out of our pocket, not yours.

We work out the cap from two numbers. The first is what a click costs for your services, from Google’s own Keyword Planner. The second is how many of your website’s visitors become leads.

Say a click costs $10, and 10 of every 100 visitors request a quote. Then it takes 10 clicks to get 1 lead. So a lead costs 10 × $10 = $100.

Here’s a real example. An insurance broker we work with has a $103 cap. Their ads spent $4,000 and brought in 36 leads.

At the cap, 36 leads should cost 36 × $103 = $3,708. But their ads spent $4,000, which is $292 more. So we only invoiced them $3,708, plus our management fee. The other $292 came out of our own pocket.

Work out your own cost per lead

How Much Should You Spend On Ads?

Enough to reach your lead goal. We work it out in a keyword analysis and share it with you in a free Zoom meeting.

Your ad budget is your lead goal times what a lead should cost you. Say your goal is 30 leads a month and a lead should cost $100. Then your ad budget is about 30 × $100 = $3,000 a month.

Your lead goal depends on two things. The first is demand: only so many people search for your services in your area each month, and spending more can’t bring in leads that aren’t there. The second is how many leads your team can handle. If your team can only handle 20 new leads a month, there’s no point spending money on more than that.

How Long Is The Contract?

There’s no minimum. You can stop with 30 days’ written notice.

SEO, and ads run month to month. Web design is a one-time project, so it ends when the work is done.

Web design starts with a deposit of half the price. SEO starts with a $2,000 deposit. The deposit is refunded only if we miss the target we agreed. If you cancel before we reach it, the deposit isn’t refunded.

Didn’t find your question? Ask us.

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