Keyword Types
Name Keyword
- searchers are looking for a specific website or brand
Research Keyword
- when you type in the keyword, the search results are DIY articles
- It’s very likely the service name itself is more of a research keyword rather than an intent keyword
- For example: dental implant vs. dental implant specialist.
- If you search dental implant, the results are mainly articles instead of business websites
Intent Keyword
- when users type in those keywords, they are looking for services to hire.
- the search results must show business websites