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Keyword Types

Name Keyword

  • searchers are looking for a specific website or brand

Research Keyword

  • when you type in the keyword, the search results are DIY articles
  • It’s very likely the service name itself is more of a research keyword rather than an intent keyword
    • For example: dental implant vs. dental implant specialist.
    • If you search dental implant, the results are mainly articles instead of business websites

Intent Keyword

  • when users type in those keywords, they are looking for services to hire.
  • the search results must show business websites

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