Website Maintenance
Imagine your WordPress website is like a big, fancy LEGO castle. When you first build your castle, everything looks great and works just the way you want it to. But over time, things can start to happen:
- New LEGO Pieces (Updates): Just like how LEGO might release new pieces or sets that you can add to your castle to make it cooler, WordPress and the plugins it uses get updates. These updates can make your website run smoother, add new features, or fix parts that aren’t working right.
- Keeping Out Unwanted Visitors (Security): Sometimes, people might try to break into your castle or mess with it. In the online world, these are hackers who try to break into websites. Regular maintenance helps keep your website safe from these attacks by fixing any security holes and making sure everything is locked up tight.
- Cleaning Up (Optimization): Just like how you might need to tidy up your castle if too many pieces get out of place or if it starts getting dusty, websites also need cleaning up. This can mean making sure the website loads fast, getting rid of any junk files, and making sure everything is organized so your visitors can have a fun time exploring your castle.
- Changing Things Around (Content Updates): Sometimes, you might want to add new rooms to your castle or redecorate. On a website, this means adding new articles, photos, or changing information so that people visiting your website always have something new to see.
- Making Sure Everything Works Together (Compatibility): Imagine if you got a new LEGO set, but some of the pieces didn’t fit with your old ones. In the world of websites, sometimes new updates to WordPress or plugins might not work well with other parts of your site. Regular maintenance checks can make sure everything on your website works well together.
So, just like how your LEGO castle needs regular check-ups and updates to stay awesome, a WordPress website needs maintenance to stay secure, fast, and fun for everyone who visits!
Why Did Your Last WordPress Did Not Need Any Maintenance?
“That’s why you had to get a new website” is the obvious answer. A supplementary answer is that your old website was not important in your lead generation efforts, so it has little impact even it fails. Your current website is bringing in a lot more leads and have a lot of visitors on it, it can’t fail. To ensure it doesn’t fail, we just need to keep it up to date, just like you change your car’s tires, brake pads, etc.