Tree Care · Web Design & SEO

How We Doubled Anchor Tree's Booked Jobs In One Season

Anchor Tree Services is a residential and commercial arborist serving the Lower Mainland. They had steady word-of-mouth work but no predictable pipeline, and the quiet months were getting longer each year.

2.1x

more booked jobs per month

14.8%

website lead generation rate

38%

lower cost per lead

To replicate similar success

5.0

90+ reviews

Response within 24 hours

About The Client

Anchor Tree Services

Anchor Tree Services is a residential and commercial arborist working across the Lower Mainland, with a crew of six and two decades of storm-response work behind them.

Location

Victoria, BC, Canada

Industries

Home Services, Tree Services

The Challenge

What Was Holding Them Back

Five things were capping how much work they could win, and none of them were about the quality of the work itself.

01·Challenge

Invisible outside word of mouth

Nothing ranked for the services that actually pay. Every new job came from a referral, so growth was capped by how many people happened to mention them.

02·Challenge

A site that described, but never sold

The old site listed services and little else. No pricing signals, no proof of work, and a contact form four clicks from the landing page.

03·Challenge

Emergency work going to competitors

Storm-damage searches are decided in minutes. With no phone number above the fold and a slow mobile load, those calls went elsewhere.

04·Challenge

A developer they could not reach

Questions went days without an answer, and often weeks. A change that should have taken an afternoon sat in a queue nobody could see, with no way to tell whether it had even been started.

05·Challenge

Work that came back unfinished

When it did land, it rarely worked the first time. Every request turned into a second and a third round of chasing, so a small change cost weeks and the site never quite matched what they had asked for.

The Approach

How We Diagnosed It

We started with where the money already was: the quote requests they were winning, and the ones they never saw. That set the order of everything else.

Rebuilt around the quote request

One clear action on every page, phone number pinned on mobile, and a form that asks for four fields instead of eleven.

Owned the emergency searches

A dedicated storm-response page, city by city, built to load in under two seconds on a phone with one bar of signal.

Proof on every page

Before-and-after photography from their own jobs, certifications, and insurance details placed where hesitation happens.

The Results

What Moved

Measured over the first six months after launch, against the same period the year before.

2.1x

up, an improvement

more booked jobs per month

Measured against the same six months a year earlier, with no change in crew size.

14.8%

up, an improvement

website lead generation rate

Share of visitors who requested a quote, up from 4.2% on the old site.

38%

down, an improvement

lower cost per lead

Across paid search, after the storm-response pages started ranking organically.

Highly Recommend! Justin and the Coding Bulls team have gone above and beyond to make sure that our website development and implementation went quickly, efficiently, and done to the highest quality possible. When we came to the Coding Bulls, we had a disorganized and slow website with no SEO optimization or conversation tracking metrics. Justin is very analytical and was able to quickly identify our issues and make recommendations for improvements. All the suggestions were data-driven by his previous experience and knowledge, but most important to us, was able to actually execute these ideas in a time effective manner. The whole team is fastidiously organized and I always felt like they were available for questions and suggestions throughout the process. Meetings were scheduled to our convenience, and were concise, informative, and very educational. A lot of concepts surrounding web design and optimization were new to us, but Justin made sure to take the time to explain it all with examples and analogy's to help us understand. We couldn't be more pleased with the results that Justin was able to deliver designing our site, and we're looking forward to seeing our business grow under the proficient guidance and care of the Coding Bulls.

Kenneth Babineau

Anchor Tree Service

Victoria, BC, Canada

The Work

What We Delivered

The site that replaced the old one, and the search work that put it in front of people looking for tree care.

01·Highlight

Ranking for tree care searches

With this SERP campaign for Anchor Tree Service, we significantly boosted visibility and rankings, driving increased traffic and customer engagement.

02·Highlight

The rebuilt site

The rebuild. Certifications, insurance and the ISA credentials moved above the fold, real job photography replaced stock, and every service got its own page with a quote form beside it — so the visitor has a reason to call before they have to look for the number.

Anchor Tree Service website after the redesign

03·Highlight

The site as we found it

The website as we found it. It was missing a lot of trust building indicators to improve lead generation rate. The site was only converting at 4.2% - 100 people landed on the site, only 4 called for quote.

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