Case Study

From 4 inbound leads a month to 77 a month

Trust Build had a good product, a certified crew and an industry-leading warranty. What it did not have was a way to be found. Nine months of word of mouth produced between one and six enquiries a month. Four months after switching to performance-based marketing, the best month brought seventy-seven.

Leads in the best month, up from 3

4 in 10

Deals closed, up from 1 in 10

9.3x

Return on their marketing budget

To replicate similar success

5.0

89+ reviews

Response within 24 hours

About The Client

Trust Build Windows & Doors

Trust Build Windows and Doors replaces and installs windows and doors across Southern Ontario. Alex started it after more than ten years at another windows company, hired certified installers, and backed the work with a full-coverage warranty. Driven by excellence, powered by innovation — his words.

Location

Greater Toronto, Vaughan, ON, Canada

Industries

Home Services, Windows & Doors

The Challenge

A good salesperson who was not a marketer

Alex could close. He could not fill the pipeline, and his old boss had left him with a low opinion of marketing agencies. So he did what most owners do, and waited for the phone.

01·Challenge

Word of mouth is not a pipeline

Between one and six enquiries a month for nine months straight. Happy customers recommend you when it happens to come up, which is not a schedule you can hire against.

02·Challenge

Bought leads brought a price war

A lead generation company sold him exclusive prospects. They arrived caring about one thing — the lowest number. Leads generated under someone else's brand leave price as the only argument you have left.

03·Challenge

A salesperson about to be let go

Not enough work to keep the team busy. The decision was already being discussed when we first spoke.

What We Did

Leads under his own brand, paid for on results

A performance-based campaign, so the risk sat with us rather than with a business that could not afford to lose another month.

Built the demand on his own brand

Every enquiry arrived through Trust Build's own advertising, so the conversation started with the warranty and the crew rather than with the price.

Targeted homeowners, not renters

The previous ads were being shown to anyone. We narrowed them to the people who can actually authorise a window replacement, and rebuilt the creative around the grant and financing angle.

Put our own money in first

Performance-based from the start. Alex was not asked to gamble another quarter on a promise.

Matched volume to capacity

More leads when the crew had room, fewer when they did not. A pipeline the business could absorb beats a bigger one it cannot.

The Results

What Moved

Measured against the nine months before the switch, using the client’s own lead records.

up, an improvement

Leads in the best month, up from 3

June 2019, the second month. The nine months before it averaged just over three.

4 in 10

up, an improvement

Deals closed, up from 1 in 10

And the average job went from $3,500 to $5,000, because the conversation was no longer about being cheapest.

9.3x

up, an improvement

Return on their marketing budget

Across the first four months of the campaign.

The Work

What we built, and what it did

Built around what a homeowner actually wants to know before replacing every window in the house: what it costs, what help is available, and what it looks like when it is finished.

01·Highlight

The ad that did the lifting

Grants and financing up front, a real before and after underneath, and the award badges last. The offer answers the objection before it is raised.

02·Highlight

Nine flat months, then the switch

Nine months of word of mouth, then the switch. The line is the month performance-based marketing started.

Trust Build Windows & Doors monthly new leads, before and after performance-based marketing

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From 4 inbound leads a month to 77 a month

Trust Build Windows & Doors

A good salesperson who was not a marketer

Word of mouth is not a pipeline

Bought leads brought a price war

A salesperson about to be let go

Leads under his own brand, paid for on results

What Moved

What we built, and what it did

Want Numbers Like These For Your Business?

Ready For Results Like These?

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