In this video series, we delve into the essential principles of Search Engine Optimization (SEO) as outlined by Google. These guidelines serve as a roadmap for webmasters aiming to enhance their website’s visibility and performance in search results.
AIO (AI Optimization) Getting your business recommended when people ask AI tools, like ChatGPT or Google’s AI Overviews, which company to hire.
E-E-A-T (Experience, Expertise, Authority, Trust) What Google looks for before it shows a business near the top: proof of real experience, know-how, a good name in your field and trust, like project photos, licences, mentions on other websites and reviews.
Website lead generation rate The percentage of new visitors to your website who request service. If 100 new people visit and 5 of them ask for a quote, your rate is 5%. Imagine we raise yours from 5% to 15%: the same number of visitors bring 3 times the leads, and each lead is 67% cheaper.
Closing rate How many of every 100 leads become paying customers. Our clients close 30 to 40 of every 100 leads our marketing brings in, which shows the leads are real buyers, not junk to pad the numbers.
Tracking number A phone number we show on your website instead of your own. It comes from a call tracking service, like CallTrackingMetrics or CallRail. Every call to it is forwarded to your current phone line with no delay. Callers won’t notice a difference.
Where “7 of every 100” comes from Landing pages are the pages people land on from an ad or a search. In its 2024 study, Unbounce, a company that makes software for building them, looked at more than 464 million visitors to over 41,000 landing pages. The typical page turned 6.6% of visitors, about 7 of every 100, into a form fill or click. A click can be a tap on any button, so counting only service requests, the number would be lower. See Unbounce’s 2024 study