Tree Services · Victoria, BC · Web Design, Google Ads & SEO

How We Doubled Anchor Tree's Booked Jobs In One Season

Anchor Tree Services is a residential and commercial arborist serving the Lower Mainland. They had steady word-of-mouth work but no predictable pipeline, and the quiet months were getting longer each year.

Lead Gen Rate: 3%to 18.4%, up, an improvement
Monthly Leads: 5to 86, up, an improvement

Measured over the first six months after launch, against the same period the year before.

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About The Client

Anchor Tree Service

Anchor Tree Services is a residential and commercial arborist working across the Lower Mainland, with a crew of six and two decades of storm-response work behind them.

Location: Victoria, BC, Canada
Industries: Home Services, Tree Services
Services: Web Design, Google Ads, SEO

The Challenge

What Was Holding Them Back

Seven things were capping how much work they could win, and none of them were about the quality of the work itself.

01Challenge

Invisible outside word of mouth

Across much of Victoria, people searching Google for tree care did not find Anchor near the top. The map is a scan from before the SEO work. Each dot is a spot in the city, and the number is where Anchor showed up in the search results there. Around View Royal and Saanich they were 2nd to 6th. In Oak Bay, Fairfield and James Bay they were 8th to 15th, well below the three businesses Google puts on its map. So every new job came from a referral, and growth was capped by how many people happened to mention them.

02Challenge

Missing from Sidney altogether

North of the city it was worse. This scan of Sidney and North Saanich, also from before the SEO work, shows 20+ on every dot. That means Anchor was 20th or lower at every spot on the map. People there searching Google for tree care found other companies instead.

03Challenge

The site as we found it

The website as we found it. It was missing a lot of trust building indicators to improve lead generation rate. The site was only converting at 4.2% - 100 people landed on the site, only 4 called for quote.

04Challenge

A site that described, but never sold

The old site listed services and little else. No pricing signals, no proof of work, and a contact form four clicks from the landing page.

05Challenge

Emergency work going to competitors

Storm-damage searches are decided in minutes. With no phone number above the fold and a slow mobile load, those calls went elsewhere.

06Challenge

A developer they could not reach

Questions went days without an answer, and often weeks. A change that should have taken an afternoon sat in a queue nobody could see, with no way to tell whether it had even been started.

07Challenge

Work that came back unfinished

When it did land, it rarely worked the first time. Every request turned into a second and a third round of chasing, so a small change cost weeks and the site never quite matched what they had asked for.

The Approach

How We Diagnosed It

We started with where the money already was: the quote requests they were winning, and the ones they never saw. That set the order of everything else.

Rebuilt around the quote request
One clear action on every page, phone number pinned on mobile, and a form that asks for four fields instead of eleven.
Owned the emergency searches
A dedicated storm-response page, city by city, built to load in under two seconds on a phone with one bar of signal.
Proof on every page
Before-and-after photography from their own jobs, certifications, and insurance details placed where hesitation happens.

The Work

What We Delivered

The site that replaced the old one, and the search work that put it in front of people looking for tree care.

01Highlight

Ranking for tree care searches

With this SERP campaign for Anchor Tree Service, we significantly boosted visibility and rankings, driving increased traffic and customer engagement.

02Highlight

The rebuilt site

The rebuild. Certifications, insurance and the ISA credentials moved above the fold, real job photography replaced stock, and every service got its own page with a quote form beside it — so the visitor has a reason to call before they have to look for the number.

03Highlight

Top three across Victoria

The same Victoria scan as Challenge 1, after the SEO work. Anchor is now in the top three at 46 of the 49 spots, up from 10, and 1st around Colquitz and Strawberry Vale. Oak Bay, Fairfield and James Bay went from mostly 8th to 15th up to 2nd and 3rd.

04Highlight

From missing to 1st in Sidney

The same Sidney area as Challenge 2, after the SEO work. Before, Anchor was 20th or lower at every spot. Now they are in the top three at 25 of the 30 spots, and 1st at 16, including Sidney itself and the area around the airport.

“Highly Recommend! Justin and the Coding Bulls team have gone above and beyond to make sure that our website development and implementation went quickly, efficiently, and done to the highest quality possible.
When we came to the Coding Bulls, we had a disorganized and slow website with no SEO optimization or conversation tracking metrics. Justin is very analytical and was able to quickly identify our issues and make recommendations for improvements. All the suggestions were data-driven by his previous experience and knowledge, but most important to us, was able to actually execute these ideas in a time effective manner.
The whole team is fastidiously organized and I always felt like they were available for questions and suggestions throughout the process. Meetings were scheduled to our convenience, and were concise, informative, and very educational. A lot of concepts surrounding web design and optimization were new to us, but Justin made sure to take the time to explain it all with examples and analogy's to help us understand.
We couldn't be more pleased with the results that Justin was able to deliver designing our site, and we're looking forward to seeing our business grow under the proficient guidance and care of the Coding Bulls.”

Kenneth BabineauCo-Owner, Anchor Tree Service · Victoria, BC, Canada

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