01Challenge
A website that didn't turn visits into requests
The site had moved from GoDaddy to WordPress in 2020 and still had problems. Fewer than 2 in every 100 visitors asked for service.
Pest Control · West Vancouver, BC · Web Design, SEO & Google Ads
How Pestcheck Went From 2 To 20 Service Requests Per 100 Website Visitors
And revenue up 23% on the same months a year before. Julie's pages ranked on Google, but the website wasn't turning visitors into service requests. We rebuilt it, then took over her SEO, Google Ads and listings.
- Lead Gen Rate
- 1.77%to 20.15%, up, an improvement
- Monthly Online Leads
- 38to 76, up, an improvement
- Avg. Ranking
- 7.27to 1.90, down, an improvement
- Cost Per Lead
- 69% lower, an improvement
- Google Ads
- No Longer Needed, an improvement
The lead generation rate is measured on Pestcheck's own analytics, four weeks before the launch against four weeks after, counting real service requests only. Monthly online leads compare April 2022, the first month every call and form was tracked, with April 2026.
To replicate similar successResponse within 24 hours
About The Client
Pestcheck
Pestcheck deals with insects, rodents and wildlife in homes and businesses, including attic cleanup. The Scott family has been in pest control for over 20 years and has run Pestcheck since 2018, now from five locations: West Vancouver, North Vancouver, Burnaby, Coquitlam and Richmond. Julie Scott co-owns and manages it. It is QualityPro and GreenPro certified, and had around 1,600 clients when we started working together.
- Location
- West Vancouver, BC, Canada
- Industries
- Home Services, Pest Control
- Services
- Web Design, SEO, Google Ads
The Challenge
Visitors found the site, then left without requesting service
Julie taught herself SEO and wrote her own blog posts, and her pages ranked on Google. What she couldn't work out was how to turn those visitors into customers.
02Challenge
Leads that cost too much
Google Ads brought in leads, but each one cost too much. In October 2021 Julie cut the ad budget in half.
03Challenge
No idea where customers came from
The only tracking was CallRail. More than half of new customers had no known source, so there was no telling which marketing paid for itself.
04Challenge
Competing with the big chains
Orkin, Rentokil and the bigger local firms were spending heavily on SEO. Pestcheck's Moz Domain Authority, a 1-to-100 score of how well a site can rank, was 12.
05Challenge
Doing it all herself
Julie wrote the blog and did the SEO herself. Her web person no longer had time for her, and the ads sat with another vendor. She wanted one team for the website, SEO and Google Ads.
06Challenge
Starting near the bottom in Coquitlam
The first Google Maps scan of the Coquitlam listing, June 2024. For "coquitlam pest control", Pestcheck was in the top 3 on only 12 of the 49 spots.
07Challenge
Starting near the bottom in Burnaby
The first Google Maps scan of the Burnaby listing, March 2025. For "pest control burnaby", Pestcheck was in the top 3 on only 7 of the 49 spots.
What We Did
Fix the website first, then bring more people to it
Pestcheck's pages already had visitors. So the first job was a website that turned them into service requests. Everything after that brought more people in.
A website built to win the job
The reasons to trust Pestcheck up front: over 20 years in pest control, its certifications, its reviews and photos of the team at work. "Pest Control" under the logo, the city asked on the form, and a WhatsApp button for people who would rather text.
Every call's source on record
Call Tracking Metrics now shows which ad, Google listing or page each call came from. For the first time, Julie could see which marketing paid for itself.
A page for each pest and each city
SEO campaigns for pest control and rodent control, plus blog posts on rodents, silverfish and carpenter ants. Separate pages for West Vancouver and North Vancouver; Burnaby, New Westminster and Bowen Island came later.
A Google Business Profile for every location
That's the listing that shows on Google Maps. Pestcheck now has five. Each one is kept up to date with regular posts, new reviews and a weekly report on where it ranks.
Ads that stopped paying for the wrong searches
Negative keywords, which are words that stop an ad from showing, kept the ads off contractor searches and searches for the big brands. Once SEO brought in enough on its own, the ads were switched off.
Email to the people who find pests first
A campaign to home inspectors and roofers, who often find rodent droppings in attics before the homeowner does.
The Work
Before and after
The new site puts the reasons to trust Pestcheck first, and a quote button at the top of every page.
01Highlight
The rebuild, side by side
Left, the old site. Right, the rebuild: Google and BBB ratings up top, a page for each kind of pest, its certifications, and a quote button in the header. Requests went from 1.77% of visitors to 20.15%.
02Highlight
Found across North Vancouver
A scan of where Pestcheck shows up on Google Maps for "north vancouver pest control". Each dot is a spot on the map, and the number is Pestcheck's place there. Left, before, 4th to 15th. Right, after, 1st to 3rd everywhere. Four years later, in October 2026, Pestcheck is still in the top 3 on 43 of the 49 spots.
03Highlight
First everywhere in West Vancouver
A scan of Google Maps in October 2026. For "pest control west vancouver", Pestcheck shows up first on all 49 spots on the map.
04Highlight
Top 3 across Coquitlam
A scan of Google Maps in October 2026. For "pest control coquitlam", Pestcheck is in the top 3 on 40 of the 49 spots.
05Highlight
Moving up in Burnaby
For "pest control burnaby", Pestcheck was in the top 3 on 7 of 49 spots in March 2025. By October 2026, it was 20 of 49, shown here.
06Highlight
No more paying for Google Ads
SEO now brings in enough service requests to keep Pestcheck growing at the pace Julie wanted, so the Google Ads were switched off. The money that used to go to ads every month now goes into other parts of the business.
07Highlight
Partners who find the problem first
An email campaign to home inspectors and roofers. Of 89 reached, 13 became partners, 14.6%. For comparison, the average cold email gets a reply of any kind, even a "no thanks", from 3.43% of the people it reaches, according to Woodpecker's study of over 20 million emails.
08Highlight
More revenue than the year before
From July to October 2022, Pestcheck brought in 23% more than in the same four months of 2021. Two years later, July 2024 was 28% higher than July 2021.
“I contacted Justin at the Coding Bull for advice and recommendations on managing our SEO better. He completely understood my frustration with Google Ads. More importantly, he came up with a great concept for us and created a new, improved website and SEO campaign. Justin and his team are now an integral part of our business.
I highly recommend them to any small business looking to grow and keep up with the ever-changing online marketing strategies.
Julie Scott, Pestcheck Pest Control”
Julie ScottCo-Owner, Pestcheck Services Limited · West Vancouver, BC, CanadaReady For Results Like These?
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