01Challenge
Word of mouth is not a pipeline
Between one and six enquiries a month for nine months straight. Happy customers recommend you when it happens to come up, which is not a schedule you can hire against.
Windows & Doors · Vaughan, ON · Facebook Ads & Risk-Free Marketing
From 4 inbound leads a month to 77 a month
Trust Build had a good product, a certified crew and an industry-leading warranty. What it did not have was a way to be found. Nine months of word of mouth produced between one and six enquiries a month. Four months after switching to performance-based marketing, the best month brought seventy-seven.
To replicate similar successResponse within 24 hours
About The Client
Trust Build Windows & Doors
Trust Build Windows and Doors replaces and installs windows and doors across Southern Ontario. Alex started it after more than ten years at another windows company, hired certified installers, and backed the work with a full-coverage warranty. Driven by excellence, powered by innovation — his words.
- Location
- Vaughan, ON, Canada
- Industries
- Home Services, Windows & Doors
- Services
- Facebook Ads, Risk-Free Marketing
The Challenge
A good salesperson who was not a marketer
Alex could close. He could not fill the pipeline, and his old boss had left him with a low opinion of marketing agencies. So he did what most owners do, and waited for the phone.
02Challenge
Bought leads brought a price war
A lead generation company sold him exclusive prospects. They arrived caring about one thing — the lowest number. Leads generated under someone else's brand leave price as the only argument you have left.
03Challenge
A salesperson about to be let go
Not enough work to keep the team busy. The decision was already being discussed when we first spoke.
What We Did
Leads under his own brand, paid for on results
A performance-based campaign, so the risk sat with us rather than with a business that could not afford to lose another month.
Built the demand on his own brand
Every enquiry arrived through Trust Build's own advertising, so the conversation started with the warranty and the crew rather than with the price.
Targeted homeowners, not renters
The previous ads were being shown to anyone. We narrowed them to the people who can actually authorise a window replacement, and rebuilt the creative around the grant and financing angle.
Put our own money in first
Performance-based from the start. Alex was not asked to gamble another quarter on a promise.
Matched volume to capacity
More leads when the crew had room, fewer when they did not. A pipeline the business could absorb beats a bigger one it cannot.
The Work
What we built, and what it did
Built around what a homeowner actually wants to know before replacing every window in the house: what it costs, what help is available, and what it looks like when it is finished.
01Highlight
The ad that did the lifting
Grants and financing up front, a real before and after underneath, and the award badges last. The offer answers the objection before it is raised.
02Highlight
Nine flat months, then the switch
Nine months of word of mouth, then the switch. The line is the month performance-based marketing started.
“It’s awesome; you’re doing a fabulous, fabulous job, super accommodating providing the leads we could not ask for more. I need more leads you provide more I need less you provide me less, you’re SUPER accommodating and SUPER flexible.”
Alex DavidovitchTrust Build Windows & Doors · Vaughan, ON, CanadaReady For Results Like These?
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