Get Better Return on Your Google Ads With Stricter Targeting & More Reactive Bidding

Google is trying to get everyone to spend more. It shows your ads to irrelevant searches and pushes for automated bidding so they decide how to spend your money. Take control now.

Trusted by a fast-growing group of clients who are just like you

Service That Helps Businesses Grow

Our track record of excellence

Have a look at some of our recent projects.

Duran Tree Service

The CRM’s website put a six-to-eight step booking portal between a homeowner and a free quote. We replaced it, and the same traffic started converting at 17.9%.

6.55%

Lead Gen Rate (Before)

17.91%

Lead Gen Rate (After)

Hilltop Plumbing & Heating

Clover Hills Rehabilitation

16 / $104.30

Lead Vol. & Avg. CPL (Before)

52 / $38.55

Lead Vol. & Avg. CPL (After)

Kiddie Proofers

15 / $55.16

Lead Vol. & Avg. CPL (Before)

24 / $40.05

Lead Vol. & Avg. CPL (After)
How Will we Work together?

What Is Our Approach?

We partner with you, ensuring your goals are met through transparent communication, regular updates, and a collaborative approach.
Phase 1

Effective Keyword Targeting

Avoid irrelevant searches like “how can I get rid of fruit flies?” and target relevant ones like “insect exterminator near me.” We identify and correctly target the right keywords to ensure you appear in only in relevant searches.

Phase 2

High CTR Ads To Get The Clicks

No point running ads if no one is clicking on them. Industry average CTR is 2% to 3%. Ours get 5% to 10% CTR because we’ve written thousands of ads so we know what works.

Phase 3

Strict & Self-Control Bidding

We track your competitors’ bids and adjust yours to prevent underbidding, which can make you invisible, or overbidding, which wastes money. Avoid Smart Bidding. It lets Google set any bid they want. It’s like handing them a blank cheque.

Phase 4

Cost Per Lead Optimization

Sometimes you will show up for searches that do not yield any leads. We collect those searches weekly and tell Google not to show our ads for those queries again, which will reduce irrelevant clicks and improve your cost per lead.

What’s In It For You

Why Others Choose Coding Bull?

No More Overbidding

Ensure budget control with strategic bidding. We monitor competitors' bids and adjust yours to avoid underbidding and overbidding, keeping your ads always visible without overspend.

No Irrelevant Searches

Show your ads to the right people. Our keyword strategy eliminates irrelevant searches, ensuring your budget focuses on potential customers actively seeking your services.

Better Bang for The Buck

Since you won’t be bidding on keywords that drive no revenue and you won’t be overpaying for clicks, your current ad spend is going to stretch much further and bring in more leads.

How Is Our Service Different?

What Set Us Apart

Discover the distinct advantages of our services with a clear comparison. See how we excel beyond the competition in delivering exceptional value and results.

Other Google Ads Agencies

You pay for the ads and you pay the agency, however expensive each lead turns out to be.

  • Uncapped cost per lead, and when it climbs agencies blame the algorithm rather than themselves
  • You pay for a lot of junk keywords, because wasted spend costs the agency nothing
  • Low CTR ads. Google punishes weak ads with a higher click price, but that lands on your budget, so the agency has no reason to care.
  • Inflated conversion count to make the campaign look good - spam, reschedules, and follow-ups included
  • Bids set once at launch and left there, so the account pays the same for a tyre-kicker at midnight as a buyer at 9am.
Hear From Those Who Switched

Coding Bull Google Ads

Risk Free

We front the ad spend. Whatever a lead ends up costing, you are billed at the agreed cap and no more.

  • We front the ads and cap the cost per lead, so anything over that cap comes out of our pocket
  • Wasted ad spend comes out of our cap, so junk keywords never get to spend your budget
  • 6+% CTR (3.17% average). Low CTR ads make Google raise the price of every click, and because we capped your cost per lead, we pay that difference.
  • A lead is a real service request, not a form fill, button click, a reschedule, or a 30-second call
  • Bids shift by hour, weather, season and weekday — cheaper clicks are how the cost per lead stays under cap
Get A Free Quote
Our Experience

Our Experience In This Subject Matter

Everyday we work toward this vision: Businesses that are willing to invest time and money deserve success. Lack of digital marketing expertise—or knowing how to hire the right help—shouldn’t stand in the way.

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Why Clients Love Working with Us

What You Get from Working With Coding Bull

Clients came to us with different needs and budgets. While each one is unique, these six reasons are why they all ended up choosing us over others and staying with us year after year. 

Super Communicative

You can find us via email, phone, text or WhatsApp, whenever! You will never get radio silence from us.

Transparent Pricing

We provide clear, upfront pricing so you always know what you're paying for, with no hidden surprises.

Forward Looking

We provide forward-looking strategies to ensure you stay ahead, leveraging future trends for sustained growth and success.

Accountability & Responsibility

All the work we do comes with performance guarantees. You only pay us when we deliver on our promises.

We Think Like A Business Owner

Don’t you hate it when you hire a company, and then you have to give them a lot of hand holding to get things done?

Constant Improvements

We constantly refine our strategies to keep up with the latest trends and technologies, making sure you stay ahead.

Trusted by Businesses Like Yours

See What Others Say About Us

When it comes to digital marketing and web design, don’t just take our word for it. Our reputation is built on results and proven through the words of our customers. 

“Our leads have gone up dramatically. We’re getting way more quality leads and our volume has gone up. It’s just knowing that it’s all taken care of.”

David Drutz

Owner, Kiddie Proofers
“Well, sales went up, so that’s good. The phone’s ringing, we’re getting emails, people are calling. It’s been easy so far, and we haven’t had any issues.”

Thomas Goodall

Owner, Fresh Start Recycling & Disposal
“Since we first started, what I’ve noticed is a lot of calls, a lot of leads. We’ve been getting a lot of work. I was scared, but just take the risk.”

Gus Duran

Owner, Duran Tree Service
“It’s gone up exponentially. There’s just no comparison. I have no stress when it comes to this part of the business — you’ve taken all of that away.”

Julie Scott

Co-Owner, Pestcheck Services Limited
Justin and Simon from the Coding Bull reached out to me back when I needed help with our Google AdWords campaign. They explained their plan to me in a way it was easy for us to understand and we asked them to proceed. They were complete in two weeks and they delivered the results that they had told us they would. Now only did they reduce the cost per click of my ads, but we’ve been getting a significantly higher number phone of calls and very good business from the campaign. His team then analyzed our website and informed me about the various areas of improvement for our SEO and website, and how the site could be improved to convert more AdWords visitors and improve SEO. I then commissioned them to rebuild and redesign our website. The end product is simple, clean, modern, and looks amazing on all mobile devices. I am very excited about the site and highly recommend The Coding Bull to any company.
Sylvain Giasson IconGoogle Icon
Sylvain Giasson
PPD Restorations Ltd.
Port Coquitlam, BC, Canada
The Coding Bull reached out to me back when I needed help with my AdWords campaign. It was my first time trying this type of service. After two weeks, they were finished and I was blown away by the results. Now only did Justin and his team reduce the cost per click of my ads, but we’ve been getting significantly greater number phone calls every single day and getting very good business. His team then analyzed my website and informed me about the various areas of improvement for my website, and how the site can be improved to convert AdWord visitors better. I then commissioned them to help rebuild and redesign my website. The end product is simple, clean, modern, and looks amazing on all mobile devices. I am very excited about the site and highly recommend The Coding Bull to any company.
David Soltys IconFacebook Icon
David Soltys
PPD Restorations Ltd.
Port Coquitlam, BC, Canada
I think what you have been doing is working. It has been amazing — May might be the busiest month we have ever had. It has never been like this. I always said the winters are our biggest months, and now May is the biggest month. I am not kidding, it is insane.
Dustin Lefebvre Icon
Dustin Lefebvre
Hilltop Plumbing and Heating
Surrey, BC, Canada

Stay Up To Date On Digital Marketing & Website Design

Articles & Insights from Coding Bull
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