Get More leads from Your Existing Traffic With Website Design That Builds Trust Faster

No. It’s only fair to you.

You don’t buy a new website just to own one. You buy it hoping to grow your business. So the job of the hired web design company is not just to make a pretty website, but to make one that actually generates significantly more business. If your new website doesn’t bring you significantly more business, then the job isn’t done. And if the job isn’t done, why are you paying already?

The same thing you want for your own customers: to do what’s best for them.

We want to give you something that actually works, so we can be proud of it and be confident in our service offering. We wouldn’t be able to grow for so many years if we only aimed for a quick sale that leaves you hanging. Our job is to build a website that grows your business.

We don’t know. Maybe that’s why many web design companies don’t stay in business for very long.

Why we do this, though, is because business owners like you gave Justin, our founder, a chance when he had none.

More than a decade ago, in 2015, Justin was in his last two years of university and struggling to pay his bills. So he emailed business owners he’d never met and asked if they needed help with their websites. Most said no. He was new and didn’t even have a reference they could call.

But a few said yes. All Painting was one of the first, and stayed with Coding Bull from 2015 until its owner retired. Image Optometry was another. They had 14 locations across Vancouver and were the eye doctors for the Vancouver Canucks, and their owner still bet on a university student with no track record. Justin still can’t put into words how much that meant to him. Image Optometry worked with Coding Bull for six years, until they sold to Specsavers in 2021.

When someone trusts you like that, you don’t let them down. They first agreed on beautiful websites, but after launch, some didn’t bring in the business the owners had hoped for. So Justin listened and kept improving them, often without charging. They had taken a chance on him, and he wasn’t going to fail them or leave them hanging.

That’s where his work ethic comes from, and it’s still how we work today. It’s why every website and marketing service we offer is risk-free: you pay once the work starts hitting the targets we agreed. It’s also why we never promise anything lightly. Before every project, we study the client’s market to set the price and timeline, so we only promise what we know we can deliver.

No, a lead is a person who contacts your business wanting to buy something you sell, who is not already your customer, who did not come to you through a referral, who is inside the area you serve, who can actually be reached, and whose enquiry is backed by a call recording or a stored form submission that you and we can both open.

Read how we define and count a lead

No. We charge for the work that brings in your leads, not for the leads themselves.

We don’t take a fee for each lead or a share of your sales. Each service has its own fee, set in your proposal. What depends on results is when you pay: you pay once the work starts hitting the targets we agreed.

We count the service requests from new visitors only, and divide by the number of new visitors.

We swap the phone number on your website for a tracking number, so every call is recorded. We listen to them and count only the quote requests from new customers, not spam or your returning clients.

We also add two questions to your website’s form: are you a new or returning client, and how did you hear about us? That way, referrals and returning clients are left out.

For 30 days after your new website launches, we track your leads. We add up the calls and form requests from new visitors and divide by the number of new visitors. If 300 new visitors bring in 45 requests, your lead generation rate is 15%.

We don’t use the conversion rate. It counts every action by every visitor, including referrals and returning clients, who contact you even when a website is poor. So it makes your website look better than it is. New visitors are the honest test: they decide from your website alone, and if they don’t like what they see, they leave.

How we define and count a lead

It starts from $1,000. The price depends on how many of your visitors we promise to turn into leads, and on what your competitors’ websites already show.

People compare a few websites before they ask for a quote, with the same questions in mind. Are you insured? Have you done jobs like mine? What happens if something goes wrong? Every question your website leaves unanswered is a reason to hire someone else. To turn more of your visitors into leads, your website has to give more proof that you’re better to hire than any competitor in your area. Every market has different competitors, so every website needs different work.

How you show the proof matters too. Nobody reads a wall of text. The more proof your website needs, the more carefully every screen has to be laid out. The goal is to make them see all the proof before they decide to leave the website.

That’s why the same result can cost very different amounts. We’ve built websites that turn 15 of every 100 visitors into leads for $1,000, for $4,000 and for $12,000. Once we finish the competitor analysis for your proposal, we will know the complexity of the project and will have a price.

You pay half the price as a deposit to start, and the other half once your optimized website hits the lead generation rate we agreed.

The lead generation rate is how many of your new visitors become leads, like 5 out of every 100. We agree in writing on the rate your optimized website has to reach. The higher that rate, the higher the price. You get the exact price in a written proposal before we start.

You can pay the second half all at once or in interest-free monthly instalments, which start only once that rate is reached.

Building it takes us about 4 weeks, plus the time you need to send your content and review the design. After launch, we track its lead generation rate for 30 days. If it falls short, we keep making changes at no charge. You don’t pay anything beyond the deposit until it gets there. If it still hasn’t reached the agreed rate 3 months after launch, you choose: let us keep going, or take your deposit back and we put your old website back.

There’s no minimum. You can stop with 30 days’ written notice.

SEO, AIO and ads run month to month. Web design is a one-time project, so it ends when the work is done.

Web design starts with a deposit of half the price. SEO starts with a $2,000 deposit. The deposit is refunded only if we miss the target we agreed. If you cancel before we reach it, the deposit isn’t refunded.